The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Christmas Charity Starts at Home

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media...

Attracting Youth Market Needs Companies to Stand For Something

Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturall

Television's influence for political parties

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership...

Short Duration Advertising Measures Up

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10”...

Charity advertising on traditional media stands out from the crowd, experts say

Why social media shouldn’t be the golden ticket Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an...

Why the finance industry should be turning to newspaper advertising

Traditional media brings with it trust, reliability and credibility While print newspaper readership has seen a steady decline in recent...

Digital should only be a part of retail marketing

The influence of traditional media is stronger than you might think. Of the top 10 activities Australians undertook in the past three...

616m Ad Blockers in 2017

Advertising in digital sphere has just got a whole lot more interesting. If transparency, ad viewability and credibility weren't big...

Pop culture beats banking

Media Precinct's Glenda Wynyard talks to ABC News The Business and Andrew Robertson on why popular culture's Khloe Kardashian is more...

Billboards still have a place in a digital world: part 2

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple...