The Media Precinct Blog.

If you like a great movie then the blockbusters just keep coming throughout the winter season according to Val Morgan. Tom Cruise stars...

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017 Following steady growth throughout...

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week. Given the...

In Byron Sharp's book How Brands Grow, his first rule for brand growth is: "Continuously reach all buyers of the Category (communication...

When it comes to staying on television as long as possible, the biggest barrier is most likely to be budget. Although cost-efficient at...