The Media Precinct Blog.

Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturall

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10”...

Why social media shouldn’t be the golden ticket Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an...

Traditional media brings with it trust, reliability and credibility While print newspaper readership has seen a steady decline in recent...

The influence of traditional media is stronger than you might think. Of the top 10 activities Australians undertook in the past three...