The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Television's influence for political parties

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership...

Australians changing television viewership

When it comes to media, Australians are spoiled for choice in the modern world. And advertisers are reaping the rewards, with Roy...

1-in-3 Australians have Netflix

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017 Following steady growth throughout...

Using Television & Social

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week. Given the...