The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Television's influence for political parties

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership...

Short Duration Advertising Measures Up

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10”...

Digital should only be a part of retail marketing

The influence of traditional media is stronger than you might think. Of the top 10 activities Australians undertook in the past three...

Advertising growth in Australia

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth...