The Media Precinct Blog.

Written by Gemma Harris I had a sneaky suspicion that The Media Precinct (TMP) was a wonderful place to work. There is something special...

I have seen firsthand the power of good (and bad) research. It’s often the difference between a successful campaign and a complete flop.

Michelle Levine has observed that economic or environmental unpredictability can be an opportunity for brands to demonstrate their worth.

Marketing now has an important place in not for profits, but it wasn’t always the case, says Conchita Casteigt.

Lauren Gibb speaks passionately about the challenge facing creative agencies in a world where rich data is at their fingertips.

Sue Perry says, “They like to like the ad, and they like to like you. And they don’t want it to be too serious..”

It’s almost impossible to read, “I like Aeroplane Jelly” – and not sing it in our heads.

They say laughter is the best medicine, but is it the best advertising strategy?

Picture this; you’re a 20-something, brand-loving Genfluencer, who saves up to purchase an AU$1140 Chanel advent calendar. You’re excited...

If someone told me 12 months ago that in 2021, in the middle of yet another lockdown, I’d be making the move from one of the largest...