The Media Precinct Blog.

Written by Lauren Gibb Following a huge burst onto the scene after its initial release on the 7th of July, Meta's ‘Threads’ app was...

In our latest post we unpack how organisations and businesses can adopt this powerful tool to make a real difference.

Written by Gemma Harris I had a sneaky suspicion that The Media Precinct (TMP) was a wonderful place to work. There is something special...

I have seen firsthand the power of good (and bad) research. It’s often the difference between a successful campaign and a complete flop.

Michelle Levine has observed that economic or environmental unpredictability can be an opportunity for brands to demonstrate their worth.

Marketing now has an important place in not for profits, but it wasn’t always the case, says Conchita Casteigt.

Lauren Gibb speaks passionately about the challenge facing creative agencies in a world where rich data is at their fingertips.

Sue Perry says, “They like to like the ad, and they like to like you. And they don’t want it to be too serious..”

It’s almost impossible to read, “I like Aeroplane Jelly” – and not sing it in our heads.

They say laughter is the best medicine, but is it the best advertising strategy?