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The Media Precinct Blog.
Articles to challenge perception, fuel knowledge and spark imagination.


Catch Up TV Record Numbers
BVOD ratings: 8.6m watching across 7plus, 9Now, 10 Play, ABC iView & SBS If you ever doubted the audience penetration of Catch Up TV (or...

PANDEMICS AND THE MUSIC INDUSTRY
2020 has been crazy for many of us. From elections to lockdowns, we have all shown resilience through the ups and downs of this year....

Numbers and Storytelling
2020 was the year of numbers. Never has the world been more fixated with figures, eagerly awaiting the latest update on COVID-19...


7News' digital grazers
Today, Nielsen released their Digital Content Ratings, which reveals that Australians spent 36.31 million hours consuming news content...


Christmas and strategy
Most strategy is, to some level, interacting with or understanding people and their motivations. Strategists are instinctive by nature...

CONCERNED ABOUT INFLUENCER MARKETING? HERE'S WHY
You may have recently come across one of today's influencers on your instagram feed, perhaps they were telling you about the benefits of...

BRANDING CULTURALLY SIGNIFICANT MOMENTS
On 24 June, 1978, the very first Mardi Gras parade of Australia was held in Sydney, NSW to commemorate the Stonewall Riots with 500...

THE MANY SIDES OF MEME CULTURE
You may have scrolled past a fresh meme or two on your way to work today and chuckled to yourself thinking “that’s so me”, or “classic...

PANDEMICS AND AWARD SHOWS; THE 2020 VMAs
I have to confess - I absolutely love an awards show. From the red carpet fashion to the after party rumours, I can’t get enough of them....


Media Precinct in the News: Ten Upfronts
Australian media agencies were asked their thoughts on Network TEN's 2021 upfronts. Media Precinct's Managing Director, Glenda Wynyard,...
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