The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

7News' digital grazers

Today, Nielsen released their Digital Content Ratings, which reveals that Australians spent 36.31 million hours consuming news content...

Christmas and strategy

Most strategy is, to some level, interacting with or understanding people and their motivations. Strategists are instinctive by nature...

CONCERNED ABOUT INFLUENCER MARKETING? HERE'S WHY

You may have recently come across one of today's influencers on your instagram feed, perhaps they were telling you about the benefits of...

BRANDING CULTURALLY SIGNIFICANT MOMENTS

On 24 June, 1978, the very first Mardi Gras parade of Australia was held in Sydney, NSW to commemorate the Stonewall Riots with 500...

THE MANY SIDES OF MEME CULTURE

You may have scrolled past a fresh meme or two on your way to work today and chuckled to yourself thinking “that’s so me”, or “classic...

PANDEMICS AND AWARD SHOWS; THE 2020 VMAs

I have to confess - I absolutely love an awards show. From the red carpet fashion to the after party rumours, I can’t get enough of them....

Media Precinct in the News: Ten Upfronts

Australian media agencies were asked their thoughts on Network TEN's 2021 upfronts. Media Precinct's Managing Director, Glenda Wynyard,...

Two new appointments announced at The Media Precinct

The Media Precinct has made two key appointments to its team as it responds to the COVID-19 crisis by repositioning the business for...

Sydney Morning Herald top masthead

Roy Morgan Research has announced today that their enhanced 4 week cross-platform audience data shows the standout performers in news...

Tenet brings audiences back to cinema

• Approximately 236,000 attended cinemas the weekend 28 – 30 August • Highest weekend audiences since lock down • Admissions driven by...