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The Media Precinct Blog.
Articles to challenge perception, fuel knowledge and spark imagination.
Pop culture beats banking
Media Precinct's Glenda Wynyard talks to ABC News The Business and Andrew Robertson on why popular culture's Khloe Kardashian is more...
Billboards still have a place in a digital world: part 2
Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple...
The way we now watch free to air television
When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results....
Customer social media buying habits and trends
Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and
Newspapers and magazines: today's consumption
Of all forms of media, none has seen as big a decline in its traditional format than print media. Roy Morgan's State of the Nation: Media...
Streaming services make music accessible to all
Almost all Australians are listening to music in the modern world. Federal Government reports have revealed that 9 in 10 people will...
Billboards still have a place in a digital world
Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the...
Campaigns in market
This quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their evolving...
Determining advertising expenditure
There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to...
Found on the web
You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index:...
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