The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Are you using the right mobile metrics?

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised...

Advertising growth in Australia

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth...

Out of home effectiveness

The days when an Out-of-Home (OOH) advertising campaign delivery is expressed only in terms of the overall number of people passing the...

Coming up at the movies

If you like a great movie then the blockbusters just keep coming throughout the winter season according to Val Morgan. Tom Cruise stars...

Messaging apps overtake Facebook

An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends...

1-in-3 Australians have Netflix

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017 Following steady growth throughout...

Using Television & Social

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week. Given the...

Paid marketing

In Byron Sharp's book How Brands Grow, his first rule for brand growth is: "Continuously reach all buyers of the Category (communication...

Maximising television exposure

When it comes to staying on television as long as possible, the biggest barrier is most likely to be budget. Although cost-efficient at...