The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

The Art of Socially Conscious Marketing

In our latest post we unpack how organisations and businesses can adopt this powerful tool to make a real difference.

Research in Australian Media and Advertising Agencies

I have seen firsthand the power of good (and bad) research. It’s often the difference between a successful campaign and a complete flop.

The Power of Music and Jingles in Advertising

It’s almost impossible to read, “I like Aeroplane Jelly” – and not sing it in our heads.

Make ‘em Laugh: The Power of Humour in Advertising

They say laughter is the best medicine, but is it the best advertising strategy?