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Boost your brand's appeal to the next generation
Strategically re-frame your brand
Explore actionable strategies that align your brand with Gen Alpha - watch our webinar.
Partner with a team of experts
Leverage the expertise of our team - book a tailored session for your brand.
Watch Now: Decoding Gen Alpha Webinar
Hosted by Glenda Wynyard (Managing Director, The Media Precinct)
with Presenters Lauren Gibb and Jack Geraghty (Heads of Creative, Resolve Content)
Session highlights
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Generation Alpha youth are already trendsetters in a rapidly changing world
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Growing up with technology has and is dramatically influenced their behaviour
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Shifting approaches in parenting is influencing children's interactions with brands
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The challenge for marketers is how to capture the attention of an audience accustomed to dopamine-driven content
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In the context of nihilism, brands can offer hope and align with values for lasting connection
Download our guide
Glowing Up: Gen Alpha Teens
Rewriting the rules, growing up in a world shaped by rapid technological advances and constant connectivity.
Access our marketer's guide to Gen Alpha:
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​How technology influences their behaviour
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Impact of social media and modern parenting
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Effect of early exposure to beauty and lifestyle
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Must-know trends and campaign checklist
Listen to this
Podcast Interview
Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content.
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Join us for the Pending Approval podcast, where we discuss all things Generation Alpha with Lauren Gibb, former Head of Content at Resolve Content... no cap!
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Enjoy this, and other youth marketing episodes and articles:
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