Marketing in a Recession

Why you should ramp up advertising in a recession? During slowdowns, many companies tend to slash marketing budgets or pivot to short-term strategies. Both approaches are flawed, experts say.

In this article, we discuss

• How companies should see downturns as opportunities for long term growth

• The consequences of “going dark” in a recession

• Understanding the shifts in consumer behaviour in a downturn

• Brands doing it well

Do you want help to optimise your brand to capitalise on the current market dynamics? We offer creative, media, and branding solutions that position your brand to dominate the market while others pull back. Get in touch to find out more.