Marketing to Millennial Parents

Millennial parents are tackling parenting very differently to generations before them. At the peak of their earning potential, they are reshaping a highly profitable consumer market.

In this article, we discuss

• The impact of rising costs on spending habits

• The democratic style of parenting, where children play a larger role in spending decisions

• How kids’ access to technology is managed by digitally literate parents

Is your brand prepared to seize the opportunities of this new wave of consumer influence? We specialize in crafting creative, media, and branding strategies, particularly for evolving markets like this one, that not only capture attention but help your brand thrive. Get in touch to find out more.