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Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017
Following steady growth throughout 2016, the reach of Subscription Video On Demand (SVOD) juggernaut Netflix shot up again in the first quarter of 2017, as new research shows from Roy Morgan Research.
An estimated 7,091,000 million Australians aged 14+ (36 percent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 percent) in the previous quarter.
This latest surge in Netflix’s potential audience is the result of a 20 percent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 percent) are now subscribed, Roy Morgan Research shows.
Source: Roy Morgan Single Source, January 2016 to March 2017, average quarterly sample n = 12,420 Australians aged 14+