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Roy Morgan Research has announced today that their enhanced 4 week cross-platform audience data shows the standout performers in news mastheads are the Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of almost 8.3 million and its Melbourne stablemate, The Age, with a cross-platform audience of over 5.6 million Australians in an average 4 week period in the six months to June.
News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.85 million in front national broadsheet The Australian and its Melbourne counterpart the Herald Sun which both have a cross-platform audiences of around 4.3 million Australians.
A look at the discrete quarterly figures for Australia’s leading mastheads shows strong growth for leading titles in the June quarter compared to the March quarter as people sought out trusted news sources to learn more about COVID-19 and the restrictions being introduced by Australian Governments both State and Federal.
The mastheads that experienced the strongest growth in the June quarter included The Australian, Australian Financial Review, Daily Telegraph, Sydney Morning Herald, The Age and the West Australian/Sunday Times in Perth which all grew their enhanced 4 week cross-platform audiences by more than 400,000.
These new ‘digital first’ Enhanced Cross-Platform Audience results are drawn from Roy Morgan Single Source comprising personal interviews with a representative sample of 28,112 Australians aged 14+ in their own homes and machine based data collected in the six months to June 2020.
If you are interested in understanding more, talk to Julie Attwood or Glenda Wynyard.