9-Step Marketer's Checklist

In this year's dynamic business environment, proactive planning in can set the tone for a profitable and productive year ahead. We've compiled our essential marketing checklist to help your business thrive in the year ahead.

1. Refine Your Business Strategy

This year is brimming with new opportunities, especially those enabled by AI. Take time to review your strategy in the light of opportunities and market changes. Ask yourself:

• Are your objectives still aligned with market trends?

• Has your customer base evolved?

• Are competitors or economic shifts reshaping the landscape?

• How will the 2025 Federal Election impact your business and its customers?

Update your marketing strategy to reflect these changes and ensure your team understands their roles in achieving your business goals.

2. Review Marketing Budget Allocations

Define clear allocations for marketing, operations, and growth initiatives. The Media Precinct has guides on marketing allocations by industry if you need guidance.

3. Leverage Technology

Technology isn’t just a tool; it’s a growth enabler. Audit your marketing tech stack to ensure it’s fit for purpose. Key actions include

• automating repetitive tasks like CRM,

• bolstering cybersecurity to safeguard your business and customer data, and

• adopting tools such as customer relationship management (CRM) software, marketing automation platforms, and customer support platforms that enhance efficiency and customer experiences.

4. Deepen Customer Connections

Loyal customers are the foundation of any business. Strengthen relationships by

• collecting feedback through surveys or focus groups,

• personalising communication with tailored marketing, and

• rewarding loyalty with exclusive offers or programs.

The Media Precinct's research team have some terrific case histories where research has had a significant impact on our client's business.

5. Refine Your Marketing Strategy

Effective marketing drives growth:

• Analyse last year’s campaigns to identify top-performing strategies.

• Ensure that your goals are measurable, and tracked.

• Review your investment in digital channels like SEO, email, and digital advertising.

• Don't forget the value of your brand—without awareness, growth and sales conversion goals become much more difficult to attain.

6. Embrace Sustainability

Sustainability isn’t just good for the planet; it’s good for business. Consider

• partnering with eco-friendly media suppliers and

• promoting your green initiatives to attract environmentally conscious customers.

7. Set KPIs and Monitor Progress

Define clear Key Performance Indicators (KPIs) that align with your goals. Ensure they are

• specific, measurable, and time-bound.

• Clearly outline what marketing campaign success looks like,

• track progress with tangible business metrics outside of just media measurements, and

• set realistic deadlines for achieving them.

Regularly review these KPIs to stay on track.

8. Prepare for the Unexpected

Adaptability is crucial in an unpredictable business world. Build resilience and adaptability by

• identifying potential risks like supply chain disruptions, the impending Federal Election, or economic shifts.

• Create contingency plans to address these risks and ensure comprehensive insurance coverage.

9. Expand Your Network

Networking opens doors to new opportunities. Start by

• joining industry associations for insights and advocacy,

• attending events to connect with potential customers, and

• seeking business partners, like the Media Precinct, who can provide expert advertising advice and guidance.

Final Thoughts

By addressing these key areas—strategy, marketing, and customer relationships—you’ll set your business on a path to sustained success.

What’s your top priority for your business this year? Talk to us to see how we are best positioned to help you.